|Joshua Tree National Park - 122011|
Blog friend Carla wrote a great post about sexual aggression titled, Holiday and Everyday- STRANGE. Her post elicited many comments on the subject and made me reflect on the power of sexual dynamics and the self. As a response, another blog friend, Cyranos posted a personal and very well-written post about internet perv trolls titled, Orcs, Trolls, and the Culture of Sexual Othering… Like Carla's post, it generated many reflective and well written comments. I highly recommend you read them both.
I wont really elaborate more than what I wrote in the comments sections of both posts. I think we all have varying scales of sexual aggression and behaviors. We all can be the bad boy, choir boy, perv, slut, skank, angel, demon, dominant, submissive, aggressive, passive, studly sexual beings. We use these for both sex and power. Sometimes we want to command, other times we want follow. I know I can see all those characteristics in myself and probably use them for different purposes throughout life.
I really like the new (to the US) Fiat 500*. I checked out the US website and was drawn instantly to the new Fiat 500 Abarth, the sports model. There is a video (see below) for the new Abarth. At first glance I thought it was sexy, objectifying, and funny. After reading Carla and Cyranos's posts, I find it much more complex and contextual in regards to my reflections on their posts. I would love to speak Italian and know what she is saying. My question for all of you, who has the power? My thoughts on that are below the video.
"Sex. In America an obsession. In other parts of the world a fact."- Marlene Dietrich
Ok, now you have watched the video, who has the power? In my mind, he does. It is obvious she has it at first, but in the end, she is just a representation of the car in his mind. She doesn't exist. The erotic symbolism of the frothed milk foam is one of the most blatantly sexually suggestive elements I've seen in any commercial. It can represent anything from his dominance to his premature ejaculatory issues (maybe I am being to Freudian and have to remember that sometimes frothed milk foam is just frothed milk foam). **What are your thoughts on this bit of advertising?
*Italians design and build the sexiest and most passionate cars in the world. Their cars are not known for reliability and great function, but who cares. You feel safe and secure in a German car and sexy and alive in an Italian car. Choose whichever makes sense for your needs.
** I am very happy to see the European advertising influences coming to America. Europeans are not afraid of sexing things up. It reinforces the Marlene Dietrich quote.